Social Media Tools

How to Respond to Negative Comments

Posted on July 21, 2014

We often don't get a lot of advice about one of the scariest (at least for me) aspects of blogging: the comments. Anyone who's had a blog can relate to that squeeze of trepidation when you discover one of your readers has left a nugget of wisdom for all to see. Don't get me wrong, I love comments. They help me figure out what works and what doesn't. Comments give me an idea of which topics could use follow-up posts or whether a particular ...

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Have We Been Fed a Facebook Farce?

Brands, companies, charities and the like have all been told how important Facebook is for growing their audience and engaging followers online. It took some longer than others, but it seems that most public entities have bowed to popular pressure and now feature phrases like "Find us on Facebook!" or "Like our page!" on flyers, newsletters and promotional material. We get it, Facebook is inescapable. All that good press about the social ...

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What Obama Can Teach Us About Finding Our Audience

American president Barack Obama caused quite a stir yesterday by starring on the unconventional online parody show "Between Two Ferns" hosted by comedian Zach Galifianakis. It appears Obama's reason for appearing on the show was to target an often ignored demographic of young Americans - what the New York Times refers to as "the connected-but-distracted generation." The move was to encourage fans of the popular comedy show - which has ...

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Social Media in Perspective

With social media the hot button topic it is today, it's funny to think how new the concept of virtual communities actually is. In a search to understand the origins of the interactive online world, I stumbled across this fantastic infographic from the ever-relevant archives of Copyblogger. I thought it would be a fun way to trace the early beginnings of social media pioneers like Usenet and Classmates to see just how far we've come with ...

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What Your Facebook Posts Say About You

Posted on October 11, 2013

Craving attention? Determined to show everyone how great life is? Or just plain old lonely? Well, chances are your Facebook posts are a reflection of these less-than-subtle motivations.

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5 Easy Steps to Set Up Your First YouTube Channel

Posted on September 12, 2013
YouTibe Channel

Video blogging – or vlogging – is a fantastic addition to the traditional online blog. YouTube has made this incredibly easy, with a simple user-friendly platform that allows you to upload, edit and share your videos both on their website or embedded in your blog.

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Pinterest Etiquette: The Do’s and Don’ts

Posted on September 4, 2013
Pinterest Etiquette

The very nature of Pinterest raises some important issues about sharing images online that need to be kept in mind. The most important of them being copyright law.

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Why I Still Use Facebook

Why I use Facebook

Just when we had convinced grandma to finally set up a Facebook page, the dominating social network of the late-2000s is now no longer cool with the kids. It appears Facebook has gravitated away from it's status as a trendy young gizmo to a more generic networking tool. Will it suffer the same fate as MySpace when all the trigger-happy teens migrate over to the next best thing?

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7 Basic Twitter Terms You Need to Know

According to the Global Web Index, there are over 280 million active Twitter users sending out an average of 500 million tweets per day. Even if you're a bit reluctant to compress your thoughts into a measly 140 characters, getting to know the platform and it's benefits is a must for anyone looking to build a solid social media brand.

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Clean Up Your Facebook Posts with This Simple Trick

Posted on August 8, 2013

Let's face it, long links are messy. Who wants to have to wade through a chunk of random numbers and letters to get to the good stuff? Luckily, there's a very simple way to clean up unnecessary linkage on your Facebook posts.

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