Have We Been Fed a Facebook Farce?

Brands, companies, charities and the like have all been told how important Facebook is for growing their audience and engaging followers online. It took some longer than others, but it seems that most public entities have bowed to popular pressure and now feature phrases like "Find us on Facebook!" or "Like our page!" on flyers, newsletters and promotional material. We get it, Facebook is inescapable. All that good press about the social ...

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What Obama Can Teach Us About Finding Our Audience

American president Barack Obama caused quite a stir yesterday by starring on the unconventional online parody show "Between Two Ferns" hosted by comedian Zach Galifianakis. It appears Obama's reason for appearing on the show was to target an often ignored demographic of young Americans - what the New York Times refers to as "the connected-but-distracted generation." The move was to encourage fans of the popular comedy show - which has ...

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How to Hire a Freelancer Online

Posted on November 22, 2013
Hire freelancer online

While I'm a big fan of the Jack of All Trades approach, it's safe to say that no one can feasibly do everything. There are going to be times when you need something done that you haven't the slightest clue how to do. Do you leave it be, decide it's not worth the effort? Heck no! You call in the big guns and hire someone to do it. Now I know what you're thinking, sounds expensive, right? Not necessarily. With the advent of fantastic sites ...

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7 Easy Steps to Set Up Your First Email Campaign

Interested in a quick and easy way to set up your first email campaign? Here are 7 simple steps to getting started.

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