My 12 Post Challenge: Blogging 3 Times a Week for a Month
Posted on July 31, 2013
Time to let the cat out of the bag.
Since the launch of my first post on Intent Social, I have been trying to keep to a 3 post a week schedule for the entire month of July.
Extreme you say? Or maybe just a walk in the park?
Well, for me it was certainly a challenge.
If you weren’t already aware, I suffer from a little condition called procrastination. I have great ideas, but I like to put them off.
A big part of this is insecurity. I can’t decide whether my ideas are worthy enough to be put out there for others to read. And as a result, I sit on them until I convince myself that it’s a good thing I didn’t.
But this time around I decided that I was going to be brave and bite the bullet. I was going to set myself a tough goal (yes, with a full-time job blogging 3 times a week can be pretty tough) and follow through even if I didn’t think each post was good enough for the discerning masses.
I’m happy to report that, as of this post, I have done it!
So what lessons have I learned from my little 4 week exercise?
Perfect isn’t as important as punctual
Readers like consistency and frequency. If I waited until everything was perfect, chances are I’d be posting one a month, which doesn’t make for much of an interesting blog. Also, writing really is like working a muscle, the more often you do it, the easier it is.
Stop psyching yourself out
It turns out writing a blog post isn’t as intimidating as I thought. Blogging is all about conversation. It’s not about publishing a 10,000 word thesis every week. Keep it simple, fun and informative. Turns out that kind of comes naturally for most of us.
Advance planning makes all the difference
Before I set out on my challenge, I put together a database of blog ideas and set up a 2 month editorial calender. This turned out to be extremely helpful and is one of the reasons I was able to meet my 12 post goal. Knowing exactly what to write and how you’re going to write it makes all the difference when you come home late in the evening and have to churn out a post before midnight.
Believe in your own abilities
I would be the first person to confess that I don’t know everything there is to know about online content creation, blogging or social media management. But I do know a fair share. Trusting in my own abilities as a blogger was a big lesson I learnt from this challenge. This, as well as faith in myself, was what it took to hit the Publish button even when all those self-doubts started to kick in.
So here’s to setting goals, trying something new and sticking to it. Why not set your own little blog posting challenge this August?