How to Blog with Purpose

Posted on July 1, 2013

Well here we are, welcome to Intent Social’s very first blog post! Considering how important the notion of intent is to this blog, I figured a piece on purposeful blogging was the perfect place to start.

Sharing (and over sharing) is extremely prevalent on the internet today. There are sites out there detailing every minute aspect of people’s lives, from breakfast choices to bathroom breaks. The internet is quickly becoming a place where quantity, not quality, is key.

We are told to aggressively promote ourselves and our businesses online and interact with more volume and frequency. Blog 2-3 times a day, throw out at least 5 tweets, a handful of Facebook posts and you’re on your way to internet success.

But is the pressure to share overriding the importance of what we actually share?

So why post?

Posting for postings sake is not the solution. What we need are posts with integrity, insight and purpose.

A blog should teach and offer guidance, it should give readers something to take away – a reward for investing time in the piece. Don’t get caught up in counting shares or filling a posting quota with empty content that will leave readers with nothing but a bad taste in their mouth.

So the next time you get ready to hit publish, ask yourself these three questions:

1) What is the purpose behind my post?

Are you answering an important question, addressing a need in your community or offering new insight into a popular issue? If you’re posting to meet some perfunctory 300 word SEO limit or to brag about how great you have it, maybe your piece isn’t worth the 0’s and 1’s it occupies in cyberspace.

2) Is this a skill/tip/insight that is both timely and relevant?

If you’re writing about the wonders of the cassette tape, your piece may be a couple of decades too late. Try to ensure your posts cover topics that are currently of interest to your readers. As for relevancy, if you write for a motorcycle blog but can’t seem to post anything but baking recipes, you might be a bit off the mark with your subject choices.

3) Would I read all the way through to the end?

Keep it simple, short and to the point. If you take too long to get to the juicy stuff or sound like you’re trying to compose a literary marvel, chances are your readers will move on after the first paragraph.

photo credit: Earl – What I Saw 2.0 via photopin cc


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